How to Change Minds on Climate Change: Experimental Studies Documenting Surprising Effects of Persuasive Messages — Jon Krosnick, Stanford University

Thu, Mar 14, 2019, 4:30 pm

Jon Krosnick, Professor of Communication, Political Science, and Psychology, Stanford UniversityStanford's Jon Krosnick is the Frederic O. Glover Professor in Humanities and Social Sciences, Professor of Communication, Political Science, and (by courtesy) Psychology.  In addition to his professorships, he directs Stanford's Political Psychology Research Group and the Summer Institute in Political Psychology. He social psychologist who does research on attitude formation, change, and effects, on the psychology of political behavior, and on survey research methods. His affiliation with the Woods Institute for the Environment supports his current research program exploring public opinion on the environment.

During the last 25 years, more than 100 million dollars have been spent by organizations attempting to change the American public’s thinking about climate change, in the hopes of forcing government to take serious action on the issue.  In this presentation, Dr. Krosnick will review experimental evidence assessing whether people are persuaded by (1) natural scientists recommending political strategies on the issue, (2) an array of Republican leaders expressing concern about climate change and a desire to attenuate it, (3) a meteorologist embedding messages about climate change’s existence and threat into television news broadcasts, and (4) Superstorm Sandy’s devastating effects.  To some, the results of these studies are shocking and an important wake-up call.

Professor Krosnick's talk, which is open to the public, will begin at 4:30 p.m. in 300 Wallace Hall.

300 Wallace Hall
Kahneman-Treisman Center for Behavioral Science & Public Policy and the Center for Policy Research on Energy and the Environment
Open to the Public

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